Promoting or selling your books can be done personally or through joining in activities. An example of today’s activities are comic cons where one can promote or sell his or her books.
Trying to keep your costs down is the first thing to do in this kind of event especially if you are just starting, and you can do this by getting the most affordable table that you can find. Another way is to share the table with another author who is into selling his or her books.
As an established author, ways of maximizing your sales can be done.
The first pointer is to have a pitch that sums up your book in a one-sentence. Avoid confusing people with your complicated or intricate plot.
Next move is to make some noise. Having an aggressive personality would be an advantage, and one way is standing in front of your display and put the book directly in the hands of people and make some interesting remarks about it.
Selling more of your books can be done by drawing more people in with some irresistible offer, and for those who are less sales-oriented person, giving away free print if you can afford, or simply give away pen, bookmarks and others would do. As you are giving away, it is best to stand since it is better to meet people are their eye level.
The next tip for you to sell more is to have one particular book that you are pushing for sales. Note that the more items you are offering, the more distractions are challenging your buyers.
Another good idea to sell more of your books is to upsell, meaning you can push one book but make a good offer if people are buying more than one or a bundle of your books.
Another thing you can do is to promote your appearance at the event and have fun while getting many interests of your books. The event can also be used as your promotional activity where you can announce about your books to your fans, to media contacts and to potential fans of your work. Go ahead smile and have even if your sales have not yet reached your target or if foot traffic is low, because people have the tendency to buy from those who are smiling rather than those who are grumbling behind their desks.
During events like comic cons where the fun places are, people sometimes dress up as their favorite characters, and you can do this also to create interest of the book you are selling, and other means to get more attention except giving fright to passers by.